Build a Better Business Book with These 6 Tips
It’s not enough to write a book. You need to build a better book to stand out and impact people. Here are six takeaways from Josh Bernoff’s Build a Better Business Book.
The Dating Advice That Can Help You Choose the Right Editor
When an attorney and author recently asked how to choose the best book editor, my dad’s dating advice came to mind. It’s surprisingly simple but effective. Here are five things to consider when choosing your nonfiction book editor.
4 Takeaways from 4 Nonfiction Bestsellers
“Don’t pick a niche. Embrace an obsession.” That’s my favorite piece of advice from solopreneur and creator Justin Welsh. I’ve spent this year obsessing over the nonfiction bestsellers and classics on my reading list. Here are some things to learn from these memoirs and business books.
Expect These 8 Unexpected Things in Book Publishing and Marketing
Like so much in life, authors often tell me that nonfiction book publishing and marketing isn’t what they expected. So I asked industry pros and authors what they or their clients found surprising about the process. Here’s what they said.
5 Tips to Build a Buzz-Worthy Book
It’s easy to serve up a winning campaign when you start with a worthy book. Here are five tips to build a buzz-worthy book.
A Profound Legacy
My stepdaughters’ grandmother died tragically in a car accident last month. She “finished her race well” and left a profound legacy for my family. Here’s one thing I’ve learned about finishing our races well in life and business.
How do you bring your personality to your content marketing?
Personality matters in content marketing. Whether you’re creating marketing content for your business or book, it’s not enough to simply convey information. Your audience wants more than what you know. They want you. Here are 10 tips to bring your personality to your content.
Do These 3 Things Before You Send a Book Marketing Email
Before you send a book marketing email, dedicate plenty of time to preparing and coordinating your materials and pitch. Here are three things to do before your email campaign to make sure you make the most of your opportunity.
Which Nonfiction Publisher is Best for You?
Nonfiction book publishing is like the classic Choose Your Own Adventure series. You can pick from several worthwhile pathways to arrive at your favorite ending. Let’s take a look at the two publishing pathways for which I get the most questions. I’ll mention the pros and cons of each – plus how to pick the right publisher for you.
Make a Book Trailer Using ChatGPT
If you own a Roomba, then you already know what it’s like to work with artificial intelligence. It’s useful if I clear obstacles from its path and set tight boundaries. It works best under a close eye. So I thought I’d see how AI could help us make book trailers. Our team tested ChatGPT for two of our authors. Here’s how it went – plus a look at the results.
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