An opinion piece published recently in The Wall Street Journal by one of my authors stirred backlash for its divisive title. It doesn’t matter that the paper chose the title. He’s facing ire in the news, across the internet, and on social media. It’s impacting his books, too. Within days, a batch of negative book reviews appeared on Amazon. This is the power of an online audience. Here’s what you can do about it.
I asked three nonfiction authors: “What lessons did you learn from publishing or marketing your book in 2023?” Here’s what they said.
Your book is your brand and your legacy, so quality matters. Resist the temptation to rush forward with printing. Slow down and allow your writing to be shaped by a three-step editing process. Here’s a quick guide to the three-step process that will ensure integrity and pride in your nonfiction book.
Audiobooks are the fastest-growing segment of the digital publishing industry. Their annual revenue is nearing $2 billion, most of which is dedicated to nonfiction books on smartphones. People choose nonfiction audiobooks for their convenience, accessibility, and time efficiency. They allow people to multitask and finish more books. They also depth and emotion to the text, enhancing the reader experience. Want a behind-the-scenes look at the making of an audiobook? Here are the five steps to produce an audiobook.
The biggest marketing problem you’ll face as an author will likely be getting book reviews. It’s hard to get people to leave reviews. They mean well, but most people don’t follow through. There are many reasons. People feel pressure, or they don’t have time. They don’t know what to say or where to go. And they don’t know how much it matters in influencing others to buy your book. The good news is that you can overcome some of these obstacles with a thoughtful approach.
Statistics say that 75% of us dread public speaking – some even more than death. Here’s what you should know about public speaking if you’re a nonfiction author hesitating to speak about your book topic.
Controversial topics can stir divisive emotions and political ire. So how can authors tackle potentially explosive topics without alienating their audiences? Here are six things to consider before publishing a controversial book.
There are hundreds of big and small decisions that make the publishing process confusing for self-published authors. At their core, though, each step serves one of five purposes in publishing. Here are the five steps of the book publishing process.
Have you ever wondered what it takes to publish a memoir? It’s a profound journey for which memoir coach Marion Roach Smith gives counterintuitive advice. She says, “Pack light.” So let’s unpack five common myths about writing and publishing a memoir. We’ll ditch some incorrect assumptions about the genre. When you “pack light,” you tell a worthy story to the world and leave a legacy.
In a Netflix docuseries about the Kentucky Derby, a breeder explained the real value of a win – and it’s the same insight as in book publishing. Here’s how to maximize the value of your book to make a bigger impact, diversify your income, and grow your business.
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