A DIY author learned these three lessons… 

A DIY author learned these three lessons… 

Author Elizabeth White Olsen has taken a DIY approach to publishing and marketing her book. Rather than hire our team to handle every detail, she scheduled consultations with me to progress through the process on her own. Here are three of her lessons learned.

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Want ideas for your next read?

Want ideas for your next read?

It’s a new year! One thing I’m reflecting on is the nonfiction books that have shaped me in the past year. Want some ideas for your next read? Here are five of the books I read – and one takeaway from each.

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A New Way to Sell Your Books

A New Way to Sell Your Books

Most authors aim to reach the world and impact as many people as possible. But some authors aim to reach only a select audience and have no need for wide distribution. With a new feature from IngramSpark called Sell & Share purchase links, authors focused on a select audience can reach others using a simple method for distribution. 

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Are You Using AI Like This?

Are You Using AI Like This?

AI is everywhere. What does this mean for book publishing, marketing, and PR? I talked with five people across the industry to get a pulse on what they’re doing with the emerging technology.

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Improve Your Word Choice with These 3 Tips

Improve Your Word Choice with These 3 Tips

Having something to say is one thing. Having something to say that is received well by your audience is an entirely different thing. Here are three tips to improve your words to reach your audience as effectively as possible, whether in books or business communication.

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2 Must-Have Links for Your Book Marketing 

2 Must-Have Links for Your Book Marketing 

Your online links matter. When you’re ready to announce your book release, share “clean” and direct links with the world. If you don’t already know the importance of “clean” and direct links, here are some dos and don’ts of sharing your Amazon page.

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Ask This Question Before You Publish

Ask This Question Before You Publish

Warren Buffett said, “It’s good to learn from your mistakes. It’s better to learn from others’ mistakes.” Here are some mistakes authors tend to make in nonfiction book publishing, marketing, and PR.

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Hold Your Vision for Your Book Loosely

Hold Your Vision for Your Book Loosely

We’re debuting our first children’s book. But don’t be fooled by the playful colors and illustrations. While the book is for a childish audience, the co-authors have a serious mission. And something special happened during this project that’s a takeaway for any nonfiction author.

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