My book has been pirated! Now what?

My book has been pirated! Now what?

Last month, one of our authors spotted something unusual. She came across her book on sale for $16.99 on a couple of websites she didn't recognize. It was obvious something was wrong. The regular retail price of her medical training book was far higher than what...

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How to lure your audience – and keep them to the end

How to lure your audience – and keep them to the end

Remember the old fairy tale Hansel and Gretel? A boy leaves a trail of pebbles in the woods, promising his sister it’ll lead them back home. Good communication works like that. An audience is lured by the promise of a destination. They want indicators that help them...

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