A way to say things that are too big to say out loud
My cousin Navid died two weeks ago. She was a research scientist, educator, and advocate in global health equity. She founded the Science Health & Education Center at Dana-Farber Cancer Institute in Boston, Massachusetts. She also lived with stage 4 cancer for more than seven years. As her disease progressed, and as words became more urgent, there seemed to be a natural shift toward writing. Writing is a way to say things that are too big to say out loud. It’s one way to leave a legacy.
The 4-Step AI Approach to Writing a Winning Pitch Letter
I’m a fan of AI in book marketing. The tool lets me connect authors with people more efficiently, especially when pitching for book endorsements. But with people inundated by scam emails, the challenge today is to pitch prospects genuinely using AI. Here are the four steps our team takes with AI when we send a pitch letter to a prospect for a book endorsement.
This Author Built an Email List with 20,000 Subscribers
There are many reasons to begin (or step up!) your email list. It’s a valuable asset that that you own. It creates a direct, lasting relationship with readers. It helps drive book sales, supports your products and services beyond your book, and builds momentum for your next book. One author shares insights into his email marketing journey, including how he’s using his list to boost his book.
3 Fun Facts from Italy – and Why They Matter for You
I just returned from a bucket-list trip through Italy. As I explored the country, I couldn’t help but notice some parallels with book publishing. Here are a few observations along my journey – and how they relate to authors.
This is how you know you’re being scammed
There’s a troubling influx of scam emails targeting authors. Not only do they waste time and money, but they make it even harder for authors to discern trustworthy providers in the publishing industry. Let’s talk about some key things to know so you aren’t their next victim. Here’s a roundup of insights from fellow authors.
A DIY author learned these three lessons…
Author Elizabeth White Olsen has taken a DIY approach to publishing and marketing her book. Rather than hire our team to handle every detail, she scheduled consultations with me to progress through the process on her own. Here are three of her lessons learned.
10 Proofreading Tips for Error-Proof Work
Proofreading matters. It’s the final step in the editing process to ensure perfection. Here are 9 steps you can take to error-proof your work as much as possible.
Want ideas for your next read?
It’s a new year! One thing I’m reflecting on is the nonfiction books that have shaped me in the past year. Want some ideas for your next read? Here are five of the books I read – and one takeaway from each.
A New Way to Sell Your Books
Most authors aim to reach the world and impact as many people as possible. But some authors aim to reach only a select audience and have no need for wide distribution. With a new feature from IngramSpark called Sell & Share purchase links, authors focused on a select audience can reach others using a simple method for distribution.
Are You Using AI Like This?
AI is everywhere. What does this mean for book publishing, marketing, and PR? I talked with five people across the industry to get a pulse on what they’re doing with the emerging technology.
Back to Top ^