5 Tips to Build a Buzz-Worthy Book
It’s easy to serve up a winning campaign when you start with a worthy book. Here are five tips to build a buzz-worthy book.
A Profound Legacy
My stepdaughters’ grandmother died tragically in a car accident last month. She “finished her race well” and left a profound legacy for my family. Here’s one thing I’ve learned about finishing our races well in life and business.
How do you bring your personality to your content marketing?
Personality matters in content marketing. Whether you’re creating marketing content for your business or book, it’s not enough to simply convey information. Your audience wants more than what you know. They want you. Here are 10 tips to bring your personality to your content.
Do These 3 Things Before You Send a Book Marketing Email
Before you send a book marketing email, dedicate plenty of time to preparing and coordinating your materials and pitch. Here are three things to do before your email campaign to make sure you make the most of your opportunity.
Which Nonfiction Publisher is Best for You?
Nonfiction book publishing is like the classic Choose Your Own Adventure series. You can pick from several worthwhile pathways to arrive at your favorite ending. Let’s take a look at the two publishing pathways for which I get the most questions. I’ll mention the pros and cons of each – plus how to pick the right publisher for you.
Make a Book Trailer Using ChatGPT
If you own a Roomba, then you already know what it’s like to work with artificial intelligence. It’s useful if I clear obstacles from its path and set tight boundaries. It works best under a close eye. So I thought I’d see how AI could help us make book trailers. Our team tested ChatGPT for two of our authors. Here’s how it went – plus a look at the results.
Rock Your Nonfiction Business Book Launch
Want a backstage pass to a business book launch? If you’re publishing a nonfiction book or promoting an existing nonfiction, you’ll want to coordinate these six aspects of a complete marketing and PR campaign.
Think BIG in 2024
I was delighted when a business client called with a new design idea. He’s always coming up with big, creative projects. Here are three ways you can be inspired to think BIG this year in your business, books, or personal life.
7 Ways to Manage Your Online Author Reputation
An opinion piece published recently in The Wall Street Journal by one of my authors stirred backlash for its divisive title. It doesn’t matter that the paper chose the title. He’s facing ire in the news, across the internet, and on social media. It’s impacting his books, too. Within days, a batch of negative book reviews appeared on Amazon. This is the power of an online audience. Here’s what you can do about it.
3 Lessons Learned in 2023
I asked three nonfiction authors: “What lessons did you learn from publishing or marketing your book in 2023?” Here’s what they said.
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