Our public pursuits – from our businesses to our books – can expose us to criticism and unwanted feedback. It’s easy to plug our ears in stubbornness. Or to let self-doubt sabotage our progress. Or to push back in defensiveness. Here are some thoughts as you put yourself out there in the new year.
Publicity is important for your book or business because it increases your authority, credibility, and reputation. Here are three basic types of media you can develop for your business or book publicity campaign.
We celebrated Darlene Taylor’s co-parenting book launch in Cincinnati, where unique details made both the city and the event memorable. In a world of places and products vying for our attention, it’s the things that make us unique that grab attention and stick with people. That’s why authors must set themselves apart from crowd. Here are five stand-out tips for you and your book.
Nonfiction authors can’t ignore word-of-mouth marketing. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. So it’s important to get people talking to others about your book. Here are six ways to leverage word-of-mouth marketing for your nonfiction book.
It’s back-to-school season! Many authors consider college professors and students among their target readers. Want to sell your book to colleges and universities? Here’s a no-tears, all-confidence approach.
A reveal can be a fun way to involve others in your journey – and your book is no different. A book cover reveal is a great way to pique your audience’s interest before your nonfiction book is published. It kickstarts your marketing and builds anticipation. Here are five ways you can reveal your nonfiction book cover.
The best part of my vacation last week was reading early each morning. Although they were lighthearted fiction books, I couldn’t help but notice how both fiction and nonfiction rely on the same elements and techniques. Here are five literary lessons from fiction books for nonfiction authors.
A book launch party is a great way to reflect on your hard work, celebrate your milestone with others, and spread the word about your nonfiction book. Here are five tips to make the most of your book release.
Most nonfiction authors want to include quotes or images by others in their books. But copyright and intellectual property laws protect people from the unauthorized use of their creative work. How can you avoid hefty fines? Here are six ways to prevent copyright infringement in your nonfiction book.
The coffee I prepared for my husband on April Fool’s Day was actually chicken broth mixed lovingly with brown food coloring. I waited with the excitement of a 5-year-old for him to wake up. Unfortunately, there are bait-and-switches in nonfiction book publishing that aren’t as funny.
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