Which Nonfiction Publisher is Best for You?

Which Nonfiction Publisher is Best for You?

Nonfiction book publishing is like the classic Choose Your Own Adventure series. You can pick from several worthwhile pathways to arrive at your favorite ending. Let’s take a look at the two publishing pathways for which I get the most questions. I’ll mention the pros and cons of each – plus how to pick the right publisher for you.

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Make a Book Trailer Using ChatGPT 

Make a Book Trailer Using ChatGPT 

If you own a Roomba, then you already know what it’s like to work with artificial intelligence. It’s useful if I clear obstacles from its path and set tight boundaries. It works best under a close eye. So I thought I’d see how AI could help us make book trailers. Our team tested ChatGPT for two of our authors. Here’s how it went – plus a look at the results.

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Rock Your Nonfiction Business Book Launch

Rock Your Nonfiction Business Book Launch

Want a backstage pass to a business book launch? If you’re publishing a nonfiction book or promoting an existing nonfiction, you’ll want to coordinate these six aspects of a complete marketing and PR campaign.

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Think BIG in 2024

Think BIG in 2024

I was delighted when a business client called with a new design idea. He’s always coming up with big, creative projects. Here are three ways you can be inspired to think BIG this year in your business, books, or personal life.

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7 Ways to Manage Your Online Author Reputation 

7 Ways to Manage Your Online Author Reputation 

An opinion piece published recently in The Wall Street Journal by one of my authors stirred backlash for its divisive title. It doesn’t matter that the paper chose the title. He’s facing ire in the news, across the internet, and on social media. It’s impacting his books, too. Within days, a batch of negative book reviews appeared on Amazon. This is the power of an online audience. Here’s what you can do about it.

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3 Lessons Learned in 2023

3 Lessons Learned in 2023

I asked three nonfiction authors: “What lessons did you learn from publishing or marketing your book in 2023?” Here’s what they said.

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Get Your Book Edited in 3 Steps

Get Your Book Edited in 3 Steps

Your book is your brand and your legacy, so quality matters. Resist the temptation to rush forward with printing. Slow down and allow your writing to be shaped by a three-step editing process. Here’s a quick guide to the three-step process that will ensure integrity and pride in your nonfiction book.

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Publish Your Audiobook in 5 Steps

Publish Your Audiobook in 5 Steps

Audiobooks are the fastest-growing segment of the digital publishing industry. Their annual revenue is nearing $2 billion, most of which is dedicated to nonfiction books on smartphones. People choose nonfiction audiobooks for their convenience, accessibility, and time efficiency. They allow people to multitask and finish more books. They also depth and emotion to the text, enhancing the reader experience. Want a behind-the-scenes look at the making of an audiobook? Here are the five steps to produce an audiobook.

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36 Tips on How to Get Book Reviews

36 Tips on How to Get Book Reviews

The biggest marketing problem you’ll face as an author will likely be getting book reviews. It’s hard to get people to leave reviews. They mean well, but most people don’t follow through. There are many reasons. People feel pressure, or they don’t have time. They don’t know what to say or where to go. And they don’t know how much it matters in influencing others to buy your book. The good news is that you can overcome some of these obstacles with a thoughtful approach. 

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Are You Afraid of Public Speaking?

Are You Afraid of Public Speaking?

Statistics say that 75% of us dread public speaking – some even more than death. Here’s what you should know about public speaking if you’re a nonfiction author hesitating to speak about your book topic.

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