Book Promotion
The best book marketing plan for you or your book client depends on the budget and level of involvement. Here are five ways to get started today with the right book marketing plan.
1. At a nonprofit fundraiser for author Dr. Alanna Bree
Book marketing isn’t easy.
For most new authors, and even pros who’ve been at it for years, sales can be a challenge. You must work extra hard to earn every single purchase.
You need a marketable book and a strategy. You need to know your audience, get in front of them, and create buzz. And you need a post-launch plan.
Your mission is to convince readers that your book is well worth their limited reading time.
How do you convince readers?
It’s easier to reach readers with a strategy and marketing plan. It coordinates six aspects.
- Build a buzz-worthy book.
- Reach your circle of influence.
- Prepare your online presence.
- Navigate the media.
- Count down to your book launch.
- Keep the momentum.
Keep in mind…
You don’t have to do everything. And you don’t have to spend more than your budget.
Start with your strengths. Then stretch yourself into new territory. Along the way, remember your fundamental purpose to share your story or knowledge.
Persevere to impact the world around you.
We can help.
We haven’t always offered marketing help.
That’s because marketing is best handled by you, the author. Thoughtful book marketing takes a lot of work and attention.
That makes it costly. For example, we dedicated more than 650 hours plus thousands in expenses to a big business book launch for one of our clients.
Also, no one knows your readers better than you.
But our published authors have repeatedly returned to us and asked for help. They aren’t happy with the marketing options and results out there.
One problem they face is that they don’t want to do their own marketing. They’d rather run their businesses or enjoy their retirement.
Another problem is that it’s hard to find everything they need in one place. It takes several providers to form one solution. They’d prefer one provider with a unified strategy.
And they don’t know who to trust. Some have had bad experiences in which providers didn’t keep their promises.
We can meet each of these needs. So, we’ve developed and tested marketing services to help.
– Helena Bouchez, Executive Words
– Helena McMillan, author
Here’s how we help.
You or your book client can select the right marketing approach from five service levels.
To be clear, we’re not here to sell you marketing. We still believe that book promotion is best handled by the author. But we understand that you may not have the time, desire, or knowledge to market your book. We want you to make good decisions.
Here’s what you can count on in our book marketing:
- You don’t have to do any marketing you don’t want to do. We handle every detail.
- Everything you need is in one place for a unified strategy. No more missing pieces.
- You can trust us. We have a track record of keeping every promise.
Ultimately, we want to help you make the right decision for you and your book.
Here are five marketing approaches to help you achieve your goals.
Family and friends toasting to a book launch
Impress with a Done-for-You Marketing Campaign $39,900 – $89,900
This premium plan is for you if you want to wow without effort. We coordinate every detail of your book promotion to build your brand, grow your audience, and land media opportunities. (3-12 months)
“Thanks for sending everything I need, including a pitch. You really are a dream.” – Joanne McCall, McCall Media
“Five stars.” – Joe Crisara, ServiceMVP
Take Action with Your Custom Marketing Plan $4,997
This plan is for you if you’re an author who doesn’t know where to start. You’ll be able to identify what you’ll handle yourself and what you’ll delegate. Your custom plan is like a road map to begin or boost your book marketing and PR campaign. (4-week turnaround)
“You really knocked it out of the park with the marketing plan. I was blown away by how comprehensive it was and your innate understanding of a myriad of tools that would really work.”
– Tracey Timpanaro, 2T Communications
Accepting an award for Contraflow
The cover redesign of Career Change Guide, by Michael Schoettle
Master the Marketing Landscape $1,197
This is for you if you’re a DIY author who wants to understand the book marketing landscape for a lifelong strategy. You’ll enjoy six educational 1-hour consultations at your own pace – plus written guides, homework, accountability, and support along the way.
“I’m so excited! I’m glad you challenge me. A desire to step way beyond my own limits is the reason I sought help in the first place. And thank you for the pitch letter template! I absolutely relied on it. It gave me so much more confidence and made the entire process a hundred times easier.”
– Elizabeth White-Olsen, Author, Bringing Butterflies Home
One-Step-at-a-Time Marketing with Unlimited Coaching Calls $997/year
This is for you if you’re a DIY author who wants quick, constant access to a pro all year. Get 12 months of unlimited 15-minute, one-on-one laser-focused coaching calls. You’ll take one step at a time toward your goals.
A business book launch and summit
Ella (right) with her co-author, Judy Lane Boyer (left)
Book Publishing and Marketing Power Hour $125
This is for you if you’re a DIY author who wants to discuss burning questions. You’ll enjoy a one-time deep dive to get clarity and move forward.
Nonfiction Book Marketing Areas of Expertise
We’re certified to provide resources and expertise in every aspect of nonfiction book marketing strategy and publicity.
Online book retailers
Pre-order period
Soft launch
Amazon book description
Amazon keywords
Amazon categories
Amazon ads
Book Cover
Cover re-design
Back-cover marketing copy
Endorsements
Interior promotional pages
Book Events
Book signings
Launch party
Summits
Book Publicity
Book awards programs
PR services
PR consultations
Podcasts
Blogs
Magazines
Newspapers
Social Media
Social media assessments
Social media banners
Social media campaigns
Audiograms
Content Marketing
Author Website
Logos and branding
Website design
Website copy
Blog content
Website services
Website consultations
Lead magnets
Book promotional pages
Book trailers
Print Marketing Materials
Bookmarks
Banners
Book announcement flyers
Press releases
Legal
Publishing agreement reviews
The bookstore signing of It’s Not About Us, by Darlene Taylor
An audiogram from Darlene Taylor’s social media campaign
A Bible study book launch party
“The marketing plan is very comprehensive and well done. Thank you for your thoughtful effort.”
– John Gammino
“This is exciting! It’s such a drastic difference from where the book started.”
– Ryan DeLane, CEO, Interfanatic
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