Book Promotion

There are loads of opportunities for book promotion through book marketing and author PR. The best book marketing plan for you depends on your budget and level of involvement.

Here are three approaches to help you decide the right fit for you.

The cover redesign of Career Change Guide, by Michael Schoettle


“Your presentation and ideas were extremely helpful and much appreciated. You had many useful ideas and have given us a lot to think about as we move forward.”
– Michael Schoettle, Author

Nonfiction Book Marketing Consultations $1,800

Best for DIY authors who want to understand the book marketing landscape. You’ll learn how to apply the six aspects of book author marketing and PR for your book. Six one-on-one Zoom consultations are scheduled at your pace. You’ll get written guides, homework, accountability, practical tips, resources, and support along the way.

Consultation 1. Set the Foundation: Assessment, Goals, Influence, Niche, Audience

Consultation 2. Reach Your Tribe of Influence: Endorsements, ARCs, Calls to Action

Consultation 3. Prep Your Online Presence: Traffic, Email List, Social Media, Online Groups

Consultation 4. Navigate Media: Pitches, Materials, Opportunities, Interviews

Consultation 5.  Launch Your Book: Pre-Orders, Amazon Tools, Launch or Re-Launch

Consultation 6. Keep the Momentum: Speaking, Groups, Awards, Content Marketing

Custom Nonfiction Book Marketing Plan $3,500

Best for authors who want a custom action plan. You’ll discover the immediate steps to implement for your book promotion. You’ll be ready to begin or boost your book marketing and PR campaign.

  • Comprehensive assessment of your online author presence
  • Comprehensive assessment of your book and related materials
  • Virtual presentation of your custom book marketing plan

“You really knocked it out of the park with the marketing plan. I was blown away by how comprehensive it was and your innate understanding of a myriad of tools that would really work.”
– Tracey Timpanaro, 2T Communications

1. At a nonprofit fundraiser for author Dr. Alanna Bree 2. Accepting an award for Contraflow

1. At a nonprofit fundraiser for author Dr. Alanna Bree.
2. Accepting an award for

Done-for-You Nonfiction Book Marketing & PR (Custom pricing)

Best for authors who want our team to implement a custom nonfiction book marketing & PR plan for them. We coordinate the six aspects of book promotion to build your brand, grow your audience, and land more opportunities.

“Thanks for sending everything I need, including a pitch. You really are a dream.”
– Joanne McCall, McCall Media
Family and friends toasting to a book launch

Nonfiction Book Marketing Areas of Expertise

We’re certified to provide resources and expertise in every aspect of nonfiction book marketing strategy and publicity.

Online book retailers

Pre-order period
Retail sales copy
Amazon ads

Book Cover

Cover re-design
Cover marketing copy
Interior promotional pages

Book Events

Book signings
Launch party

Book Publicity

Book awards programs
PR services
PR consultations

Social Media

Social media assessments
Social media banners
Social media campaigns

Author Website

Logos and branding
Website services
Website consultations
Lead magnets
Book promotional pages
Book trailers

Print Marketing Materials

Book announcement flyers
Press releases

The bookstore signing of It’s Not About Us, by Darlene Taylor

An audiogram from Darlene Taylor’s social media campaign.
1. Collaborating with editor Tracey Timpanaro of 2T Communications 2.  At the book signing of Dr. Michael Attas

“The marketing plan is very comprehensive and well done. Thank you for your thoughtful effort.”

– John Gammino


“This is exciting! It’s such a drastic difference from where the book started.”

– Ryan DeLane, CEO, Interfanatic

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