Book Marketing
The best book marketing plan for you depends on your budget and your desired level of involvement.
Here are two approaches to help you decide the right fit for you.
Whatever plan is best for you, our aim remains the same: We equip you with long-term strategies and a comprehensive view of the nonfiction book marketing landscape. That way, you can identify opportunities and make wise decisions over the lifetime of your book.
Custom Nonfiction Book Marketing Plan $2,500
Best for authors who want to implement an immediate, done-for-you action plan for a published or forthcoming book.
- Comprehensive assessment of your online author presence
- Comprehensive assessment of your book and related materials
- Virtual presentation of your custom book marketing plan
“You really knocked it out of the park with the marketing plan. I was blown away by how comprehensive it was and your innate understanding of a myriad of tools that would really work.”
– Tracey Timpanaro, 2T Communications
1. At a nonprofit fundraiser for author Dr. Alanna Bree.
2. Accepting an award for Contraflow.
The cover redesign of Career Change Guide, by Michael Schoettle
“Your presentation and ideas were extremely helpful and much appreciated. You had many useful ideas and have given us a lot to think about as we move forward.”
– Michael Schoettle, Author
Nonfiction Book Marketing Consultations $1,800
Best for authors who want to work with a guide to understand the marketing landscape and create a plan. Six 60- to 90-minute Zoom consultations are scheduled at your pace. You’ll get written guides, homework, accountability, practical tips, resources, and support along the way.
Consultation 1. Set the Foundation: Assessment, Goals, Influence, Niche, Audience
Consultation 2. Reach Your Tribe of Influence: Endorsements, ARCs, Calls to Action
Consultation 3. Prep Your Online Presence: Traffic, Email List, Social Media, Online Groups
Consultation 4. Navigate Media: Pitches, Materials, Opportunities, Interviews
Consultation 5. Launch Your Book: Pre-Orders, Amazon Tools, Launch or Re-Launch
Consultation 6. Keep the Momentum: Speaking, Groups, Awards, Content Marketing
Nonfiction Book Marketing Areas of Expertise
We’re certified to provide resources and expertise in every aspect of nonfiction book marketing strategy and publicity.
Online book retailers
Pre-order period
Retail sales copy
Amazon ads
Book Cover
Cover re-design
Cover marketing copy
Endorsements
Interior promotional pages
Book Events
Book signings
Launch party
Book Publicity
Book awards programs
PR services
PR consultations
Social Media
Social media assessments
Social media banners
Social media campaigns
Author Website
Logos and branding
Website services
Website consultations
Print Marketing Materials
Bookmarks
Banners
Book announcement flyers
Press releases
The bookstore signing of It’s Not About Us, by Darlene Taylor
“The marketing plan is very comprehensive and well done. Thank you for your thoughtful effort.”
– John Gammino
“This is exciting! It’s such a drastic difference from where the book started.”
– Ryan DeLane, CEO, Interfanatic
Let’s talk about your project.
Schedule a free consultation.
Stellar Communications Houston
281-804-7089
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