Book Promotion
There are loads of opportunities for book promotion through book marketing and author PR. The best book marketing plan for you depends on your budget and level of involvement.
Here are three approaches to help you decide the right fit for you.
The cover redesign of Career Change Guide, by Michael Schoettle
“Your presentation and ideas were extremely helpful and much appreciated. You had many useful ideas and have given us a lot to think about as we move forward.”
– Michael Schoettle, Author
Nonfiction Book Marketing Consultations $1,800
Best for DIY authors who want to understand the book marketing landscape. You’ll learn how to apply the six aspects of book author marketing and PR for your book. Six one-on-one Zoom consultations are scheduled at your pace. You’ll get written guides, homework, accountability, practical tips, resources, and support along the way.
Consultation 1. Set the Foundation: Assessment, Goals, Influence, Niche, Audience
Consultation 2. Reach Your Tribe of Influence: Endorsements, ARCs, Calls to Action
Consultation 3. Prep Your Online Presence: Traffic, Email List, Social Media, Online Groups
Consultation 4. Navigate Media: Pitches, Materials, Opportunities, Interviews
Consultation 5. Launch Your Book: Pre-Orders, Amazon Tools, Launch or Re-Launch
Consultation 6. Keep the Momentum: Speaking, Groups, Awards, Content Marketing
Custom Nonfiction Book Marketing Plan $3,500
Best for authors who want a custom action plan. You’ll discover the immediate steps to implement for your book promotion. You’ll be ready to begin or boost your book marketing and PR campaign.
- Comprehensive assessment of your online author presence
- Comprehensive assessment of your book and related materials
- Virtual presentation of your custom book marketing plan
“You really knocked it out of the park with the marketing plan. I was blown away by how comprehensive it was and your innate understanding of a myriad of tools that would really work.”
– Tracey Timpanaro, 2T Communications
1. At a nonprofit fundraiser for author Dr. Alanna Bree.
2. Accepting an award for Contraflow.
Done-for-You Nonfiction Book Marketing & PR (Custom pricing)
Best for authors who want our team to implement a custom nonfiction book marketing & PR plan for them. We coordinate the six aspects of book promotion to build your brand, grow your audience, and land more opportunities.
– Joanne McCall, McCall Media
Nonfiction Book Marketing Areas of Expertise
We’re certified to provide resources and expertise in every aspect of nonfiction book marketing strategy and publicity.
Online book retailers
Pre-order period
Retail sales copy
Amazon ads
Book Cover
Cover re-design
Cover marketing copy
Endorsements
Interior promotional pages
Book Events
Book signings
Launch party
Book Publicity
Book awards programs
PR services
PR consultations
Social Media
Social media assessments
Social media banners
Social media campaigns
Audiograms
Author Website
Logos and branding
Website services
Website consultations
Lead magnets
Book promotional pages
Book trailers
Print Marketing Materials
Bookmarks
Banners
Book announcement flyers
Press releases
The bookstore signing of It’s Not About Us, by Darlene Taylor
“The marketing plan is very comprehensive and well done. Thank you for your thoughtful effort.”
– John Gammino
“This is exciting! It’s such a drastic difference from where the book started.”
– Ryan DeLane, CEO, Interfanatic
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