4 Reasons to Publish in 2016
“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night telling itself stories.” - Jonathan Gottschall We love stories. They grab our attention, inspire us, influence our worldview, and teach us new things. Best of all,...
A Simple Lesson from Obama’s Speechwriter
It all comes down to one thing: emotion. That's what Cody Keenan told the Today show this morning. He said that communication comes down to simply creating emotion. And as President Obama's speechwriter, he should know. Keenan is the one who stirred laughter in the...
Six Simple Steps to Writing a Blog Post
Writing a blog post doesn't have to be intimidating. Take a look at the anatomy of the previous post -- and follow the same six simple steps to write one of your own. Step 1: Title Here's a tried-and-true formula to help you think up short, catchy...
Five Conversation Pointers to Get Your Contractors on Your Social Media Campaign
Some companies have the luxury of rotating social media assignments among team members. But for the rest of us, a little creativity is required to get our people to contribute to our corporate message. Here are five conversation pointers that will transform your...
Leverage Your Executive Biography
Have you heard that women base their first impression of a man on his shoes? I didn't believe it until the first time I caught myself glancing at the shoes of a speaker. He was articulate and well-dressed, and I was curious if his shoes were as polished as the rest of...
Everything I Know About Business I Learned from Writing
1. Get clear on your purpose. What value are you uniquely qualified to provide to the world? 2. Know how you want your story to end. Without vision, you're just rambling. 3. Create an outline. Give some structure to your plan by splitting up and prioritizing your work...
Is Your Writer a Robot?
Quick: Can you spot the writing of a robot? Exhibit A: "WYNN-US's return on assets has declined from above median to about median among peers, indicating declining relative operating performance." Exhibit B: "Despite an upper single digit sales CAGR through 2025,...
CFO News: June in Review
By Emily Lincke and Ella Ritchie The most relevant news for business leaders this June emerged from The Wall Street Journal’s CFO Network Conference. Top CFOs were invited to our nation’s capital to discuss company prospects and formulate improvements to implement in...
The Most Dangerous Leadership Myth
Scholar Warren Bennis once said, "The most dangerous leadership myth is that leaders are born -- that there is a genetic factor to leadership. That’s nonsense; in fact, the opposite is true. Leaders are made rather than born." Bennis' insight is what made him a...
How to Get Your Writer to Write Like You Talk
“This sounds nothing like me,” a client recently confided about his content from another writer. “It’s not what I wanted.” His disappointment was evident--and not uncommon. What do you do when you read your first draft of content from your writer in high hopes . . ....
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