When Your Book Marketing Feels Like Bragging
An author recently said, “The most surprising part of publishing is the discomfort I feel talking about my book. I feel like I’m bragging.” It’s a common concern. Your genuine desire to impact the world may come with the awkwardness about how to spread the word tactfully. Here are eight ways to get past your fear and begin marketing your book.
Make Your Book Goal Happen This Year
If you’re still committed to a book publishing or marketing goal you’ve set for yourself this year, you’ve already overcome some pretty big odds. You’ve hurdled January 14, known as Quitter’s Day. You’ve made it past mid-February, when another 80 percent of New Year’s resolutions fail. What now? Here are three tips to help you stick to your book goals this year.
Not-So-Sweet Dedication Pages
I love dedication pages because they’re simple and sincere. They single out the person(s) to whom an author wants to dedicate a book. But not all dedications are sweet. Here are a few that might make you smile.
To Distribute or Not?
Today, self-published authors distribute their books to more than 40,000 retailers, libraries, schools, and universities. With the world at our fingertips, why would authors not choose distribution? You may be surprised at the number of authors who opt to keep their books private. Here’s why.
Celebrating 10 Years!
It’s finally here. The 10-year anniversary of Stellar Communications Houston. (Cue the balloons and confetti!) In honor of 10 years of business communications and nonfiction book publishing, here are 10 lessons I’ve learned along the way.
Four Popular Editing Guides, One Fundamental Rule
I have the privilege of publishing two Bible study books this season, so I’ve kept within reach “The Christian Writer’s Manual of Style.” It’s my go-to resource for editing faith-based materials. Here’s a look at four more style guides – and the fundamental editing rule they all have in common.
A Win-Win-Win Book Project
Last week was the release of Our Silent Voice. It’s an anthology of stories by survivors of sexual assault, harassment, and domestic violence by writers across the country, including two of our writers. It’s a powerful tool for healing. Anthologies are powerful for other reasons, too. Here are three reasons they’re win-win-wins.
‘Tis the Season for Family Gift Books
‘Tis the season for gift-giving! Family histories, memoirs, family tree posters, coffee-table books . . . The joy of publishing family keepsakes in time for Christmas is unmatched. Here are three things you should know before you publish a family book.
Why Did We Use 3 Printers for the Same Book Release?
For John R. Gammino’s new release, we used three printers for the same book to accomplish his different author goals. Here’s a breakdown of the purpose, pros, and cons of each printer.
Everything You Need to Know About Beta Readers
An author recently sagged when I recommended beta readers. After years of working on his manuscript, he’s ready to plow forward and finally see his book come together. But beta readers are worth the wait. Here’s what you need to know about betas – and how to form an effective group.
Back to Top ^