How to lure your audience – and keep them to the end
The key to building the trust of readers is the structure of your book. It should convey a trusted pathway that guides readers toward a worthy conclusion. Here are three ideas for the structure of your book.
Three Things You Should Know Before You Publish Your Family Book
Let me tell you: It can be humbling to experience your own business process. That’s what I discovered when I decided to publish a book for my family. It’s a bit surprising, considering I have the joy of publishing several books every year for other families. Many are...
How Do I Start to Write a Business Book?
This email came in last week from a Houston-area CEO who wants to publish a book. You might find our response helpful!
Author interview: A doctor’s stories forge a vision in American health care
Just when I thought I had heard the best stories that Dr. Michael Attas had to offer, the author of “Medicine at a Crossroads” surprised me.
What is a Library of Congress Control Number — and how do authors get one?
Here’s everything an author needs to know about a Library of Congress number.
Three Ways a Book Publishing Plan That Seems So Right . . . Can Go So Wrong
Mike Ellerkamp thought he had done everything right. The life coach was fully prepared to publish his first book, The Simple Little Rule: The Golden Rule Rediscovered. Mike was ready to reintroduce the world to the power of God’s ancient wisdom to “love thy neighbor...
The Power of Publishing Your “Big Why”
YOU may know the reason your business exists . . . but do your customers and stakeholders? Here’s one leader who understands the power of publishing your “big why.”
Author Interview: A Pediatric Dermatologist Tells How Four Words Changed Everything
Houston pediatric dermatologist Dr. Alanna Bree tells the miraculous story of her clinic and nonprofit, A Children’s House.
Don’t Use that Tone with Me: How to Set the Right Tone for Your Website
The tone of your website speaks volumes about who you are as a business. Here’s how to get it right.
Author Interview: Co-authors work up laughter and hope in a self-help gift book for unemployed readers
Unemployment was no laughing matter for two authors, who are now setting out to bring hope and laughter to others with a self-help gift book.
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