Are You Using These 3 Types of Media for Book Publicity?
Publicity is important for your book or business because it increases your authority, credibility, and reputation. Here are three basic types of media you can develop for your business or book publicity campaign.
How to Make Your Nonfiction Book Marketing Stand Out
We celebrated Darlene Taylor’s co-parenting book launch in Cincinnati, where unique details made both the city and the event memorable. In a world of places and products vying for our attention, it’s the things that make us unique that grab attention and stick with people. That’s why authors must set themselves apart from crowd. Here are five stand-out tips for you and your book.
6 Word-of-Mouth Book Marketing Tips
Nonfiction authors can’t ignore word-of-mouth marketing. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. So it’s important to get people talking to others about your book. Here are six ways to leverage word-of-mouth marketing for your nonfiction book.
How to Sell Your Book to University and College Professors
It’s back-to-school season! Many authors consider college professors and students among their target readers. Want to sell your book to colleges and universities? Here’s a no-tears, all-confidence approach.
5 Creative Ways to Reveal Your Book Cover
A reveal can be a fun way to involve others in your journey – and your book is no different. A book cover reveal is a great way to pique your audience’s interest before your nonfiction book is published. It kickstarts your marketing and builds anticipation. Here are five ways you can reveal your nonfiction book cover.
What Nonfiction Authors Learn from Fiction Books
The best part of my vacation last week was reading early each morning. Although they were lighthearted fiction books, I couldn’t help but notice how both fiction and nonfiction rely on the same elements and techniques. Here are five literary lessons from fiction books for nonfiction authors.
How to Make the Most of Your Nonfiction Book Launch Party
A book launch party is a great way to reflect on your hard work, celebrate your milestone with others, and spread the word about your nonfiction book. Here are five tips to make the most of your book release.
How to Publish Images and Quotes in Your Your Nonfiction Book Without Copyright Infringement
Most nonfiction authors want to include quotes or images by others in their books. But copyright and intellectual property laws protect people from the unauthorized use of their creative work. How can you avoid hefty fines? Here are six ways to prevent copyright infringement in your nonfiction book.
What Amazon Doesn’t Tell You Can Hurt You and Your Book
The coffee I prepared for my husband on April Fool’s Day was actually chicken broth mixed lovingly with brown food coloring. I waited with the excitement of a 5-year-old for him to wake up. Unfortunately, there are bait-and-switches in nonfiction book publishing that aren’t as funny.
When Your Book Marketing Feels Like Bragging
An author recently said, “The most surprising part of publishing is the discomfort I feel talking about my book. I feel like I’m bragging.” It’s a common concern. Your genuine desire to impact the world may come with the awkwardness about how to spread the word tactfully. Here are eight ways to get past your fear and begin marketing your book.
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