Controversial Book? 6 Things to Consider Before Publishing.
Controversial topics can stir divisive emotions and political ire. So how can authors tackle potentially explosive topics without alienating their audiences? Here are six things to consider before publishing a controversial book.
What are the 5 Steps of the Book Publishing Process?
There are hundreds of big and small decisions that make the publishing process confusing for self-published authors. At their core, though, each step serves one of five purposes in publishing. Here are the five steps of the book publishing process.
Ditch These 5 Myths Before Publishing Your Memoir
Have you ever wondered what it takes to publish a memoir? It’s a profound journey for which memoir coach Marion Roach Smith gives counterintuitive advice. She says, “Pack light.” So let’s unpack five common myths about writing and publishing a memoir. We’ll ditch some incorrect assumptions about the genre. When you “pack light,” you tell a worthy story to the world and leave a legacy.
25 Ways To Make More Money from Your Book
In a Netflix docuseries about the Kentucky Derby, a breeder explained the real value of a win – and it’s the same insight as in book publishing. Here’s how to maximize the value of your book to make a bigger impact, diversify your income, and grow your business.
Are you missing these front and back matter elements?
The front and back matter surrounding your story prepare your audience, build anticipation, focus attention, and reveal your professionalism. Front matter can be viewed using the “Look Inside” feature on Amazon, making it powerful motivator to purchase your book. Here’s a list of different types of front and back matter of a book so you can consider which elements you can add to support your story.
Why You Should Publish Your Nonfiction Book as a Series
A nonfiction book series has a great marketing advantage. If readers like your first book, they’re more likely to buy all the books in your series. It takes the same effort to sell a standalone book as it does the first book of a series, but you have the potential for a greater return on investment from a series. Here are four ways to optimize and promote your book series.
How to Revive a Sleepy Nonfiction Book
A little update can go a long way to refreshing a nonfiction book. That’s why we couldn’t wait to get our hands on career expert Michael Schoettle’s book. It was getting sleepy results on Amazon, so we took these four steps for a reboot.
Coping with Criticism in the New Year
Our public pursuits – from our businesses to our books – can expose us to criticism and unwanted feedback. It’s easy to plug our ears in stubbornness. Or to let self-doubt sabotage our progress. Or to push back in defensiveness. Here are some thoughts as you put yourself out there in the new year.
Are You Using These 3 Types of Media for Book Publicity?
Publicity is important for your book or business because it increases your authority, credibility, and reputation. Here are three basic types of media you can develop for your business or book publicity campaign.
How to Make Your Nonfiction Book Marketing Stand Out
We celebrated Darlene Taylor’s co-parenting book launch in Cincinnati, where unique details made both the city and the event memorable. In a world of places and products vying for our attention, it’s the things that make us unique that grab attention and stick with people. That’s why authors must set themselves apart from crowd. Here are five stand-out tips for you and your book.
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