Why You Should Publish Your Nonfiction Book as a Series
A nonfiction book series has a great marketing advantage. If readers like your first book, they’re more likely to buy all the books in your series. It takes the same effort to sell a standalone book as it does the first book of a series, but you have the potential for a greater return on investment from a series. Here are four ways to optimize and promote your book series.
How to Revive a Sleepy Nonfiction Book
A little update can go a long way to refreshing a nonfiction book. That’s why we couldn’t wait to get our hands on career expert Michael Schoettle’s book. It was getting sleepy results on Amazon, so we took these four steps for a reboot.
Coping with Criticism in the New Year
Our public pursuits – from our businesses to our books – can expose us to criticism and unwanted feedback. It’s easy to plug our ears in stubbornness. Or to let self-doubt sabotage our progress. Or to push back in defensiveness. Here are some thoughts as you put yourself out there in the new year.
Are You Using These 3 Types of Media for Book Publicity?
Publicity is important for your book or business because it increases your authority, credibility, and reputation. Here are three basic types of media you can develop for your business or book publicity campaign.
How to Make Your Nonfiction Book Marketing Stand Out
We celebrated Darlene Taylor’s co-parenting book launch in Cincinnati, where unique details made both the city and the event memorable. In a world of places and products vying for our attention, it’s the things that make us unique that grab attention and stick with people. That’s why authors must set themselves apart from crowd. Here are five stand-out tips for you and your book.
6 Word-of-Mouth Book Marketing Tips
Nonfiction authors can’t ignore word-of-mouth marketing. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. So it’s important to get people talking to others about your book. Here are six ways to leverage word-of-mouth marketing for your nonfiction book.
How to Sell Your Book to University and College Professors
It’s back-to-school season! Many authors consider college professors and students among their target readers. Want to sell your book to colleges and universities? Here’s a no-tears, all-confidence approach.
5 Creative Ways to Reveal Your Book Cover
A reveal can be a fun way to involve others in your journey – and your book is no different. A book cover reveal is a great way to pique your audience’s interest before your nonfiction book is published. It kickstarts your marketing and builds anticipation. Here are five ways you can reveal your nonfiction book cover.
What Nonfiction Authors Learn from Fiction Books
The best part of my vacation last week was reading early each morning. Although they were lighthearted fiction books, I couldn’t help but notice how both fiction and nonfiction rely on the same elements and techniques. Here are five literary lessons from fiction books for nonfiction authors.
How to Make the Most of Your Nonfiction Book Launch Party
A book launch party is a great way to reflect on your hard work, celebrate your milestone with others, and spread the word about your nonfiction book. Here are five tips to make the most of your book release.
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