by Stellar Communications Houston | Jul 24, 2024 | Book marketing, Marketing
I took a two-week vacation this month. It was extraordinary – and not just because I savored both warm beaches and cool mountain views. It was the first time since forming my business in 2012 that I left behind my computer. No emails. No phone calls. Definitely not...
by Stellar Communications Houston | May 23, 2024 | Marketing
If you own a Roomba, then you already know what it’s like to work with artificial intelligence. My robot vacuum, Max, is a breeze – with just a few conditions. Sometimes I have to wrestle a bathroom rug from its mouth. Other times, I need to catch it before it goes...
by Stellar Communications Houston | Apr 10, 2024 | Business, Marketing, Uncategorized
Did you know before Elvis became the King of Rock ‘n’ Roll, he was training to be an electrician? He earned $1 an hour driving a Crown Electric supply truck to finance his studio time before becoming a full-time musician. Maybe that inspired Joe Crisara to...
by Stellar Communications Houston | Feb 14, 2024 | Author PR, Marketing, Uncategorized
Ah, February. The month of love. Except for one of our authors. His opinion piece published recently in The Wall Street Journal stirred backlash for its divisive title. It doesn’t matter that the paper chose the title. He’s facing ire in the news, across the...
by Stellar Communications Houston | Oct 11, 2023 | Book marketing, Marketing, Self-published authors
An author made cringe-worthy headlines a few months ago. She mocked a reader online for leaving a four-star review and ruining her “5-star perfect rating.” The reaction angered her audience and led to hundreds of one-star reviews for her sour attitude. It prompted...
by Stellar Communications Houston | May 4, 2023 | Marketing
I learned something pretty amazing this week about the Kentucky Derby. I’ve never known much about the sport, except that it’s about horseracing and big, dramatic hats. The bigger the hat, the bigger the luck, or so tradition says. So I was mildly curious when I...
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