by Stellar Communications Houston | May 29, 2019 | Book design, Books, Editing, Structure, Uncategorized
Remember the old fairy tale Hansel and Gretel? A boy leaves a trail of pebbles in the woods, promising his sister it’ll lead them back home. Good communication works like that. An audience is lured by the promise of a destination. They want indicators that help them...
by Stellar Communications Houston | Sep 30, 2014 | Freelance writers, Structure
So, a man walks into a workshop and hires the wrong writer. “Wait, what do you mean I hired the wrong writer?” he asks. “You hired a book writer,” I say. “What you need is a social media writer.” I look again at his LinkedIn...
by Stellar Communications Houston | Aug 20, 2014 | Magazine articles, Structure
Writers are strategists. A well-written story looks deceptively simple but actually requires a great deal of planning. One of my favorite ways to approach the structure of an article is the Diamond Method. This method mimics the shape of a diamond: The focus of the...
by Stellar Communications Houston | Jul 20, 2014 | Editing, Structure, Word Choice
I’ve observed one basic difference between the Spanish and English languages: The languages handle the order of their nouns and adjectives differently. And this one difference can be pivotal in writing effectively for an audience. You see, the English language...
by Stellar Communications Houston | May 1, 2014 | Editing, Structure, Word Choice
At the grocery store yesterday, a preschooler threw a tantrum that was quite impressive. Head back, mouth wide and wailing, he dropped to the floor in a lifeless heap. His mom calmly surveyed the dead weight at her feet. She cupped her hands under her son’s arms,...
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