by Stellar Communications Houston | Jan 31, 2018 | Business, External business communication, Uncategorized, Word Choice
Your mom was right: Your tone matters. And now that most business introductions happen online, it matters more than ever. That’s because your website represents your business personality. Without the luxury of personally greeting every online visitor, you’ve got to...
by Stellar Communications Houston | Jan 13, 2016 | Business, Internal Corporate Communication, Leadership, Uncategorized, Word Choice
It all comes down to one thing: emotion. That’s what Cody Keenan told the Today show this morning. He said that communication comes down to simply creating emotion. And as President Obama’s speechwriter, he should know. Keenan is the one who stirred...
by Stellar Communications Houston | Mar 18, 2015 | Freelance writers, Internal Corporate Communication, Leadership, Word Choice
“This sounds nothing like me,” a client recently confided about his content from another writer. “It’s not what I wanted.” His disappointment was evident–and not uncommon. What do you do when you read your first draft of content from your writer in high hopes ....
by Stellar Communications Houston | Jul 20, 2014 | Editing, Structure, Word Choice
I’ve observed one basic difference between the Spanish and English languages: The languages handle the order of their nouns and adjectives differently. And this one difference can be pivotal in writing effectively for an audience. You see, the English language...
by Stellar Communications Houston | May 1, 2014 | Editing, Structure, Word Choice
At the grocery store yesterday, a preschooler threw a tantrum that was quite impressive. Head back, mouth wide and wailing, he dropped to the floor in a lifeless heap. His mom calmly surveyed the dead weight at her feet. She cupped her hands under her son’s arms,...
by Stellar Communications Houston | Apr 1, 2014 | Editing, Word Choice
Every word matters. This truth was clearer than ever last week, when I was terrified on a flight to Houston. You see, I’m no frequent flyer. On the spectrum of regular business travelers to fearful hermits, I’m somewhere in the crowd of white-knuckle advocates of all...
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