by Stellar Communications Houston | Oct 23, 2021 | Book marketing
Here’s a truth that many nonfiction authors don’t know: After months or years of developing your book, your book release is not the end. It’s just a milestone. The biggest, happiest one to be sure, but just a milestone. Because book marketing is more than telling...
by Stellar Communications Houston | Oct 1, 2021 | Editing, Writing
Have you ever wondered why writers and editors are so expensive? The answer is illustrated by a 1958 Rolls Royce ad. Iconic copywriter David Ogilvy had studied the technical manual for weeks before stumbling on a fact that became a best-selling headline: “At 60 miles...
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