by Stellar Communications Houston | Oct 5, 2022 | Book marketing
Forget advertising. Invest in the people you already know. That was one of the best pieces of advice I got from a business coach early in my career. (It made #5 in my top 10 lessons learned in 10 years.) Last month I was delighted to invest in two people by sending...
by Stellar Communications Houston | Sep 7, 2022 | Book marketing
It’s back-to-school season! We celebrated when the last of our team members’ children started elementary school this month. No tears, all confidence. It’s back to school for some of our authors, too. Many authors consider college professors and students among their...
by Stellar Communications Houston | Mar 14, 2022 | Book marketing
What do you do when promoting your book feels like you’re bragging? That topic came up in conversation with a dear friend and client, Brad Goad. The pastor and his wife joined us for dinner this week to celebrate his book release, The Night He Was Betrayed. It’s the...
by Stellar Communications Houston | Oct 23, 2021 | Book marketing
Here’s a truth that many nonfiction authors don’t know: After months or years of developing your book, your book release is not the end. It’s just a milestone. The biggest, happiest one to be sure, but just a milestone. Because book marketing is more than telling...
by Stellar Communications Houston | Jun 7, 2021 | Book marketing, Speaking
When I asked our daughter about her church last Sunday, she surprised me by saying, “Meh.” It turns out an author had been invited to talk about his invention that’s helping people in need – and his faith journey along the way. Unfortunately, what could’ve been an...
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