by Stellar Communications Houston | Nov 17, 2021 | Autobiographies, Distribution, Printing
We’re celebrating John R. Gammino’s new release, The Love We Knew. In it, the former high school football star tells how everything changed with the stunning news of a teen pregnancy and the anguish and trauma of separation and a forced adoption. Today, sixty years...
by Stellar Communications Houston | Nov 4, 2021 | Editing, Self-published authors, Uncategorized
If you’ve published a book, then you know publishing is a joyful process. But recently, an author sagged when I recommended beta readers. “I’d rather not,” he said. “I’m tired of writing. I’m ready to publish!” I get it....
by Stellar Communications Houston | Oct 23, 2021 | Book marketing
Here’s a truth that many nonfiction authors don’t know: After months or years of developing your book, your book release is not the end. It’s just a milestone. The biggest, happiest one to be sure, but just a milestone. Because book marketing is more than telling...
by Stellar Communications Houston | Oct 1, 2021 | Editing, Writing
Have you ever wondered why writers and editors are so expensive? The answer is illustrated by a 1958 Rolls Royce ad. Iconic copywriter David Ogilvy had studied the technical manual for weeks before stumbling on a fact that became a best-selling headline: “At 60 miles...
by Stellar Communications Houston | Sep 15, 2021 | Family history books
Genealogy projects. They’re fascinating. Unless your family doesn’t think so. A client was disappointed by his family’s reaction to his genealogical project. They had opened his custom button-and-string envelopes and unfolded large family tree posters, complete with...
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