by Stellar Communications Houston | Oct 1, 2021 | Editing, Writing
Have you ever wondered why writers and editors are so expensive? The answer is illustrated by a 1958 Rolls Royce ad. Iconic copywriter David Ogilvy had studied the technical manual for weeks before stumbling on a fact that became a best-selling headline: “At 60 miles...
by Stellar Communications Houston | Aug 3, 2020 | Books, Editing
Our daughter got married this summer. Before the big day, my husband asked me to edit his speech. It was wonderful. It was also too long. I nipped and tucked and then calculated the difference. I had shortened it by a whopping . . . 1 percent! I’m an editor, yet I...
by Stellar Communications Houston | Apr 17, 2020 | Books, Business, Editing, External business communication, Financial communication, Internal Corporate Communication, Magazine articles
An author contacted us recently requesting proofreading services. She was horrified that several mistakes appeared in her published book, even after a proofreader had reviewed it. Of course, we understood her frustration. Errors slip past us every day in our emails,...
by Stellar Communications Houston | May 29, 2019 | Book design, Books, Editing, Structure, Uncategorized
Remember the old fairy tale Hansel and Gretel? A boy leaves a trail of pebbles in the woods, promising his sister it’ll lead them back home. Good communication works like that. An audience is lured by the promise of a destination. They want indicators that help them...
by Stellar Communications Houston | Mar 22, 2017 | Business, Editing, External business communication, Uncategorized
Let me begin by saying that this isn’t a political article. The truth is I’m not a very political person. But I am passionate about communication. That’s why I make it a habit to observe the techniques of the Presidents of the United States. No other position faces...
by Stellar Communications Houston | May 24, 2016 | Books, Business, Editing
It happens with almost every client. And when it does, the moment is palpable. A CEO burrows his brow in uncomfortable silence. A business owner laughs weakly, shifting awkwardly in her chair. An author wipes away tears, apologizing for the unexpected emotions. These...
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